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Using a visionary blend of social science and history, we interpret the qualitative nature of a generation’s collective personality to help managers and marketers leverage quantitative data in new and remarkable ways—and to lend order, meaning, and predictability to national trends.

Serving companies, government agencies, and non-profits, our products and services help solve marketing and workplace problems and exploit strategic opportunities.

We invite you to put what we know to work for you.

News Releases

Article by Howe and Strauss in Harvard Business Review

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Bill Strauss, 1947–2007: With Great Sadness

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Millennials Go To College, Second Edition Released; Workplace Book on the Horizon

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Howe and Strauss’s Generational Predictions Hit the Mark, According to Michael Barone

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Camping Magazine Interview with Neil Howe

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Latest Articles

Few Seem Connected To War

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Generation Me Does Plenty For Others

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Ambitious ‘Planners’ Had Many Hopes For The Future

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Less Coveted Awards Toned Down At School

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The Greening Of America’s Campuses

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Featured Publications

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Millennials Go to College: Strategies for A New Generation on Campus (2nd Edition)
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Millennials and the Pop Culture: Strategies for A New Generation of Consumers
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Millennials Rising: The Next Great Generation
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The Fourth Turning

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Founding Partners

Howe (left) & Strauss (right)

Clients: Past & Present

360 Youth, LLC

AARP

AASA National Conference

Administration on Children and Families (HHS)

Advertising Council

Alliance for Excellent Education

American Association of School Administrators

American Benefits Institute

American Petroleum Institute

American Political Science Association

American Press Institute

American Resort Development Association

American University

Arizona Department of Education

Arizona High School Conference

Arizona State University

Associated General Contractors of America

Association for Career and Technical Education

Association of Independent Colleges of Art and Design

Atlanta Community Foundation

Austin High School Reform Project

Axelson Center for Nonprofit Management

Ball State University

Baltimore County Public Schools

Baraboo Browth LLC

Best Buy

Blackboard, Inc.

Booz Allen

Brock University

Brookings Center for Executive Education

Bryan Cave LLP

Burson Marsteller

Busch Entertainment Corporation

Canadian Association of University Business Officers

Carleton College

Cattlemen's Association

CBS (60 Minutes)

Center for Substance-Abuse Prevention (SSA)

Chartwells

Choice Hotels International

Cingular

CNA Insurance

ConAgra Foods

Consumer Eyes

Consumer Healthcare Products Association

Council of Higher Education Management Associations

Council of Higher Education Management Associations

Daimler-Chrysler

Darden Restaurants

Dartmouth University

DataCard Corporation

Datatel, Inc.

De Marche and Associates

Education Record Board

Education Records Bureau

Educational Housing Services

Empire Entertainment

Fairfax County Government

Fairfax County Library

Family Office Exchange

Federal Trade Commission

Follett Corporation

Follette Family Council

Ford Motor Company

Forest Service (USDA)

George Washington University

Georgetown University

Gibson, Dunn, & Crutcher LLP

Goldman Sachs and Co.

Goshen College

Greater Washington Board of Trade

Hanley Wood

Harvard University

Hearst Magazines

Hewlett Packard

Hillenbrand Industries

HLM Management Company

Hnedak Bobo Group

Honda Automotive Company USA

Indiana Department of Education

Infinity Radio

Investment Company Institute

Iowa Department of Education

Iowa School Summit

J. Walter Thompson

JANE Magazine

Johnson Outdoors, Inc.

Joseph E. Seagram and Sons Inc.

Kaiser Permanente

Kellogg Company

King and Spalding LLP

Kraft Nabisco

Lehigh Valley Association of Independent Colleges

Leo Burnett

Lower Hudson Regional Information Center

Loyola University Family Business Center

M.D. Anderson Cancer Center

Magazine Publishers of America

Maine Principals Association

Manu-Life Financial

McGraw Hill

Medical Library Association

Mercer Human Resource Consulting

Merrill Lynch

Michigan Virtual University

Mid-Continent Research for Education and Learning

Midwest Alliance for Prof. Learning and Leadership

Motorola

MTV Networks

National Association for College Admissions Counseling

National Association of Area Agencies on Aging

National Association of Elementary School Principals

National Association of Federal Credit Unions

National Career Academy Coalition

National Commission Against Drunk Driving for NHTSA (DOT)

National Council on Teacher Retirement

National Hockey League

National Restaurant Association

National Rifle Association

New Hope Natural Media

New Paradigm Institute

New York Federal Reserve

Nike

Northrop Grumman Corporation

Northwestern University

Ogilvy and Mather

One80 Group

Orange County Public Schools

Outdoor Industry Association

Outsell, Inc.

Pantex

Paramount Pictures

People Magazine

PepsiCo

Pillsbury Company

Pomona College

Porter Novelli

Pouschine-Cook Capital Management, LLC

Powell Tate

Presbyterians USA

Public Broadcasting System

Quad Graphics Inc.

Quest Marketing

Raytheon

Rock-Tenn Company

Rydex Investments

Scholastic Inc.

Scottsdale Convention and Visitors Bureau

Simmons Corporation

Smithsonian Institution

Southern Maine Partnership

Steed Hammond Paul, Inc.

Sun Microsystems, Inc.

Target Software

The Congressional Institute, Inc.

The Hershey Company

The Procter and Gamble Company

Time Warner, Inc.

Training Magazine

U.S. Army

U.S. Census Bureau (DOC)

U.S. Centers for Disease Control and Prevention

U.S. Central Intelligence Agency

U.S. Coast Guard

U.S. Defense Manpower Data Center

U.S. Environmental Protection Agency

U.S. Marine Corps

U.S. National Guard

U.S. Navy

United Methodist Church

University of Central Florida

University of Maine System

University of South Carolina

University of Texas

Urban Institute

USA Today

Vanderbilt University

Virginia Association of Independent Schools

Virginia Department of Education

Walt Disney Imagineering

Warner Brothers Media Research

Wellesley College

Western Fairs Association

White Castle

Wisconsin Association of School District Administrators

Wolters Kluwer Corporate Legal Services

Women's Economic Club of Detroit

Worcester Polytechnic Institute

World Congress of Sports

Worth Magazine

Young Presidents Organization