Using a visionary blend of social science and history, we interpret the qualitative nature of a generation’s collective personality to help managers and marketers leverage quantitative data in new and remarkable ways—and to lend order, meaning, and predictability to national trends.

Serving companies, government agencies, and non-profits, our products and services help solve marketing and workplace problems and exploit strategic opportunities.

We invite you to put what we know to work for you.

Latest LifeCourse News

Congressional Institute Releases New Study on Millennials’ Political Values

Conducted on behalf of Congressional Institute, this report by LifeCourse Associates is a thorough look at the characteristics that define Millennials as a political generation and what they mean for the GOP. … Read More

News Releases

Neil Howe Releases New Report Examining U.S. Living Standards Over Time

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Study Reveals the New Face of Gamers

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LifeCourse Associates Announces Marketing Contract with Twitch

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Featured Media

The Eye Care Industry Focuses On Boomers — And Millennials

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Why Do Millennials Love Political Correctness? Generational Values

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Thoughts From The Frontline: The Gig Economy Is The New Normal

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In the Bookstore

Millennials Go To College: Strategies for A New Generation on Campus (2nd Edition)
Millennials and K-12 Schools: Educational Strategies for a New Generation
Millennials Go To College: Surveys & Analysis--NEW REDUCED PRICE $24.99!
The Winter of History: An Interview with Neil Howe on “The Fourth Turning”

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