Customized Communications

LCA can create an array of products to help your organization assimilate the important messages they have encountered by reading the authors’ books or by attending a speech or a seminar.

This is particularly important if your leadership has decided to adopt a key strategy based on our generational method and you need to drive this strategy down through your grass roots constituency, membership or workforce. Consider the following:

• Customized Newsletters. For bulk purchasers, LCA is prepared to offer a personalized and tailored introduction to your electronically distributed distribution outlining particular items in the newsletter that affect your members.
• Customized Handbooks. The United States Army needed an easy-to-follow handbook for all recruiters. The resulting Recruiting Millennials Handbook, contracted for by U.S. Army Recruiting Command, has now been delivered. In this handbook, we describe each of the seven core Millennial traits and what each implies for recruiting. We also offer specific suggestions for improving recruiting performance. Channel One, part of Primedia Youth Group, wanted to enhance their annual Teen Fact Book and put their array of youth facts into some context. LCA reorganized the Teen Fact Book around generational trends revealed by the LifeCourse Insight.
• CD ROMs. The Young President’s Organization (YPO) wanted to offer its members a unique product to follow up on keynote addresses by the authors. The resulting CD ROM—for sale to the public—brings to life the author’s perspective on how YPO members should prepare for the Fourth Turning, from both a business and personal perspective.
• Website Modules. LCA can work with your webmaster to assemble our content in unique ways to help your organization present itself to those it serves or seeks to serve.
• Research Reports and Studies. Our clients often need to combine the LifeCourse Method with extensive research into their particular challenges. LifeCourse Associates and Crux Research have formed a strategic alliance to provide our clients with this kind of research. We combine strategic consulting and market research services to help organizations better solve marketing and workplace issues, and help managers and marketers leverage quantitative data in new and bold ways. Drawing upon the generational insight of LifeCourse and the market research expertise of Crux, we give our clients a unique insight into today’s consumer generations.

Some clients will require options other than those outlined above. LCA is open to discussing your particular needs, please contact us.